Why did you become an ambassador for Invest in Aalborg?

I said yes because I want to make a difference wherever I find myself. Additionally, I can bring a perspective on Aalborg's development that probably deviates a bit from the classic view.

I enjoy meeting people and getting new inspiration as well as being challenged in what I'm currently thinking – both of which happen in ambassador work.

I said yes because I believe you should actively participate if you want to see change.

How do you see Aalborg's potential as a business city?

The potential is good; big enough to be significant, but not so large that we can't be flexible and close to decision-making and action.

Aalborg has the raw material for business in the form of educated people who, alongside their work, can thrive as individuals and families in the city.

Aalborg must prioritize and demonstrate initiative where it counts – this will mean some tough choices but also give a clear profile.