From what we do to who we are

By Catharina Vinther Engqvist - Head of Foreign Direct Investments, Invest in Aalborg.

Investment promotion in a changed reality

When the world order is faltering and the market is losing its footing, it is not the classic sales arguments that make the difference. It is relationships – and what we stand for.

RealDania's new study on the well-being of Danes shows that social relationships are the most important factor for quality of life in Denmark. This applies not only in private life, but across society and business. Trust, cohesion, and community create meaning, and it is precisely these kinds of bonds that we must strengthen when attracting investment.

Relationships as a strategy

At Invest in Aalborg, we believe that strong relationships are the foundation for long-term investments. That is why we work systematically on building relationships – not only with investors, but also with local business ambassadors who are passionate about the city and make their networks and knowledge available.
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Catharina Vinther Engqvist - Head of Foreign Direct Investments, Invest in Aalborg.
We are not Denmark's largest business destination. But we can be the most meaningful. That is why we politely decline cases that do not match our values. For us, it is not just about attracting investment – it is about attracting the right kind of investment.
“We do not stand still – we stand together”

More than business

RealDania's study shows that communities create quality of life. This also applies to urban development and business promotion. We work with test facilities, universities, and urban spaces that create value – for both current and future citizens and businesses.

Today, more investors are asking about mindset. Not just bricks and cables. They want to hear about values. About democracy. About children's rights. About balance. We understand that. When everything else fails, community becomes a real competitive advantage.

We do not stand still – we stand together

Aalborg must continue to be a city that prizes long-term responsibility over short-term gains, where businesses are not just investors but active members of an ambitious and humane community.


In a world where change is the new normal, what matters is not just what we offer – but who we are.

Watch the video to catch a glimpse of the many exciting contrasts in our city.

Can Aalborg become a "Satellite Valley"?

In the next 10 years, it is expected that humans will visit Mars – and it could very well be with Aalborg technology onboard.
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Ambassadors put Aalborg on the Map

The competition for investments, talents, and jobs is intense, but Aalborg is experiencing significant interest. We attribute part of the credit to the excellent "free" publicity from Aalborg's dedicated ambassador network.
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Aalborg Named unicef child-friendly city

When customers come knocking on our doors, we are not just talking about economics, square feet and supply chain. We are talking workforce, work-life balance and family
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Meet Catharina Vinter Engqvist

Head of Foreign Direct Investments, Invest in Aalborg
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Catharina and the team at Invest in Aalborg are your one-point-of contact to the City of Aalborg. We can help you with information, facts and network that make all the difference when you consider Aalborg as your business destination.

Let's help you build your business case.