Why did you become an ambassador for Invest in Aalborg?

Aalborg is on a very interesting journey, which I would like to play a (although small) part of.

In almost every setting, I find myself praising our city – it felt natural to use this energy to benefit those, who are the ones daily working on making the vision of Aalborg come true.

It was also a natural continuance of the work I have put into the integration of the very international group of citizens that inhabit Aalborg.

How do you see Aalborg's potential as a business city?

The transformation that has been going on for the better part of 30-40 years is really starting to reveal what potential that lies in Aalborg.

We are amid creating the setting for businesses and business models of the future with a very strong focus on leveraging technologies and sustainability into (hopefully) unicornish enterprises!

The city backs the business environment and understands the connection between outstanding public service as a basis for a smooth business environment.