Why did you become an ambassador for Invest in Aalborg?

If we are to ensure future growth and development in the city, it is critical that we create and attract additional knowledge jobs to the city.

How do you see Aalborg's potential as a business city?

I think we have tremendous potential. But we don't get to take advantage of all of it, as our efforts are not coordinated enough and we have far too many fragmented stakeholders.

With a joint structured approach combining the strongest companies, the municipality, the university and the cultural institutions, we could improve the output of all the strategic initiatives in the city and create a mutually beneficial branding of Aalborg.