Top 5 reasons... and 20 more to Invest in Aalborg


Aalborg is a proud sports city

Sports have a significant impact on Aalborg's social and business communities. Aalborg's sports institutions and franchises are a huge asset to the city's economy, attracting visitors and creating jobs.

Moreover, sports play a crucial role in bringing our community together. From the fans in the stands to the athletes on the field, sports foster a sense of belonging and unity that is unparalleled.

Table of contents:

  • Sports Institutions in Aalborg
  • AaB A/S
  • Aalborg Pirates
  • Aalborg Håndbold
  • Hosting the Danish Championship Week
  • Making a difference for the young

Sports Institutions in Aalborg

In Aalborg, we take great pride in our sports teams and their influence on our community's social and business sectors. Our excellent sports and cultural institutions enable us to elevate our city, attract quality business and talent, and write exciting new chapters in our city's story.

At the forefront of Aalborg's sports scene are our three biggest franchises: AaB A/S, Aalborg Pirates, and Aalborg Håndbold.

Watch as Investment Manager, Søren Svenningsen goes on a tour around the sports clubs in the city and learn more about the significance of sports in regards to Investment promotion in Aalborg. Learn more...


AaB A/S is a professional football/soccer club based in Aalborg and founded in 1885. The club has won four Danish Superliga championships, two Danish Cup titles, and the Danish League Cup. AaB A/S is the pride of Aalborg's soccer scene, and the fans' passion for the team is undeniable.

The big 3


Aalborg Pirates

Founded in 1967, Aalborg Pirates is a professional ice hockey club based in Aalborg. The team plays in the top Danish league, Metal Ligaen, and has won the championship three times - the latest in 2023. The Pirates is a beloved team in Aalborg, and their games always draw an enthusiastic crowd.

Aalborg Håndbold

Aalborg Håndbold is a professional handball club based in Aalborg and founded in 2000. The team plays in the top Danish league and has won six Danish championships and reached the Euro Champions League final in 2021 where the team lost to mighty Barcelona.

Hosting the Danish Championship Week

In 2022 and 2023, Aalborg hosted the Danish Championship Week, a significant sporting event that brings together athletes from all over Denmark. This event features 47 different sports with over 100 disciplines and more than 180 medals up for grabs. The Championships will be back in Aalborg in 2025.

Making a difference for the young

Sports in Aalborg also provide opportunities for youth development and community engagement. Many of Aalborg's sports institutions offer programs and initiatives that aim to promote physical activity and healthy living among the city's residents. From local sports clubs to larger organizations, there are countless opportunities for people of all ages and backgrounds to get involved in sports and fitness activities.

In addition to traditional sports, Aalborg is also home to a vibrant e-sports community, with dedicated gaming centers and tournaments for competitive gamers. The city's e-sports scene has grown in recent years and is now recognized as a major player in the Danish e-sports industry.

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Aalborg is a talent factory

Aalborg offers a supreme technical workforce and the best educational programmes at the highest-ranked engineering university in Europe.

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Aalborg is a gateway

Aalborg offer companies global accessibility and a strong infrastructure through airport and port.

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a leading green business destination

Aalborg is the 8th most sustainable destination in the world packed with pioneering energy companies.

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Aalborg offers the best quality of Life

Aalborg has been voted happiest city in Europe.

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Aalborg is great for business in Digital excellence - Aalborg is the most digital municipality in the Nordics.

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Aalborg offers excellent opportunities for businesses and researchers to collaborate.

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Excels in Smart Energy and Industrial Symbiosis

Discover the Power of Sustainable Energy Exchange in Aalborg

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Aalborg is a young star in space

Home to a bunch of influential players in the European Space Industry.

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A Transport and Logistics Hub

A proven business gateway through Europe and a world-class infrastructure

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Aalborg is a UNICEF Child-friendly city

A happy family is a top priority for many employees

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Aalborg is a living lab

Research turns into business through small and large scale test and demonstration facilities spread across the region.

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Aalborg is value for your money

Aalborg is low on cost, high on purchasing power and offers the best quality of life

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Has a young population

Aalborg has a young and highly educated, motivated, and skilled workforce. Aalborg has a track record of retaining young talent.

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Spin-in Aalborg: innovation in a new way

Since 2018, the city of Aalborg has been working with spin-in, a concept that helps accelerate innovation, growth, and employment

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Among the best in Smart Hospitals and MedTech

Aalborg has one of the Best Smart Hospitals in the world and the business opportunities in Aalborg's Medtech industry are remarkable.

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A growing and competetive economy

Denmark is the most competitive economy in the world and Aalborg is one of the reasons why.

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Aalborg is a Cultural Mixtape

Aalborg is recognized worldwide for the way the new architecture integrates with the old industrial look, history and feeling.

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A Business-friendly environment

What sets Aalborg apart is its strong support system for businesses. The city offers a long range of business services.

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A great International Community

Aalborg is a welcoming city for expats, with a thriving international community.

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Aalborg is a proud sports city

Aalborg's sports institutions and franchises are a huge asset to the city's economy, attracting visitors and creating jobs.

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Aalborg Is about stability and resilience

Aalborg has a stable and resilient economy with a diverse range of industries, including energy, tech, life science and manufacturing

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Aalborg has a rich maritime history

From shipbuilding to cutting edge satellite technology: Aalborg's Maritime Industry continues to adapt and innovate

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Aalborg has a growing startup ecosystem

Aalborg is home to a thriving startup ecosystem that is gaining recognition internationally.

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A unique and green travel destination

Aalborg has been named the 4th most sustainable destination in the world in the GDS Index.

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Sustainable city planning

Aalborg has undertaken an enormous transformation and is a modern and
visionary city of knowledge, culture, and sustainability.

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